In 2014, I began my journey with Espresso House at a coffee shop in Stockholm. By 2018, I had transitioned to the service office, where I took on the role of a barista coach, educating and supporting our new generation of baristas.
In spring 2021, I shifted gears and joined the Brand & Marketing team as a photographer, capturing the essence of our team members in action at our shops and highlighting our products. My experience with video and editing was valuable, allowing me to also create video content for our social media and internal communication channels.
Since 2022, I’ve been using my years of experience as a barista coach and content creator to digitally train our baristas. Creating engaging training materials for all five markets – Sweden, Norway, Finland, Denmark, and Germany.
Studio photography for both in-store and online campaigns, including professional product packshot photography.
Lifestyle photography for online campaigns and internal communications, capturing authentic moments.
Illustrations and motion graphics for Espresso House internal barista trainings.
In collaboration with the Espresso House franchise team, I have been photographing and retouching images to create a comprehensive catalog of the furniture and interior design products used in the coffee shops.
Espresso machines, bean bags and other products.